Contents

WHAT’S IN THE BOOK?

This is an advanced guide to Quality Score that will benefit any serious AdWords advertiser or paid search manager. It starts with the officially published information and then dissects it – explaining, expanding, rethinking, and discussing what it really means and how you should create and manage accounts for the best possible results.

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Author

High-Resolution PPC is presented by Craig Danuloff.

Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform for large search advertisers and agencies. He’s been involved in PPC since 2004 and has overseen search management accounts for companies in both the Fortune 100 and the Internet Retailer 100.
Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. in 1998. He spent two years as President of eColony, early-stage venture fund founded by Internet Capital Group. Craig is the author of over 20 best selling computer books. He is a graduate of the University of Colorado Leeds School of Business.

Reviews

Blog

Now Shipping!

Quality Score in High Resolution is shipping! After a ‘sneak peak’ launch at SMX-Advanced in Seattle, and shipping special ‘first printing’ copies to 100 supporters, the ultimate guide to Google

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Recent Quality Score Posts

Over the past few weeks I’ve posted a number of quality score articles in support of the book at several different blogs. Here’s a roundup: Why A Book on Quality

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